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CHAPTER THREE

Location Info

Location Info

 

Now the first two pages is usually where most people finish their SEO for a HTML page and that is why you will struggle to rank any page unless you add the next few things I’m going to show.

 

No most businesses are area specific for example a plumber in Oldham will cover Oldham. A locksmith in Manchester will cover Manchester but how do the search engines know this unless you tell them that is where you are located..

 

Im going to use a locksmith in Manchester to show you how this example works on a live website. The best way to do this is as follows:

 

<!doctype html>

<html>

<head>

<meta charset="UTF-8">

<title>Untitled Document</title>

<meta name="description" content="">

 

 

<META NAME="geo.position" CONTENT="-2.24528; 53.47894">

<META NAME="geo.placename" CONTENT="Manchester">

<META NAME="geo.county" CONTENT="Greater Manchester">

<META NAME="geo.postcode" CONTENT="M2 5">

<META NAME="geo.region" CONTENT="North West">

<META NAME="geo.country" CONTENT="England">

 

</head>

 

<body>

 

</body>

</Html>

 

This section of code:

 

<META NAME="geo.position" CONTENT="-2.24528; 53.47894">

<META NAME="geo.placename" CONTENT="Manchester">

<META NAME="geo.county" CONTENT="Greater Manchester">

<META NAME="geo.postcode" CONTENT="M2 5">

<META NAME="geo.region" CONTENT="North West">

<META NAME="geo.country" CONTENT="England">

 

Goes into the head of the HTML page but you use your own local business address setting to tell the search engines exactly where you are located. This will enable your business to rank for very hard keywords like locksmith or plumber when a person in your local area searches a single keyword instead of putting the area after the keyword.

 

Most searches are done using a single keyword, but the customer will usually find that all the wrong businesses show up and they will have to add the area to their search. By doing the above you can get your site on the single keyword search therefore getting your business in front of customers way before your competition.

 

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