Modern business practices make mobile marketing a necessity, however finding the right strategy can be troublesome. In addition, there are a number of different applications, formats and techniques that you have to go through and determine which ones you want to use. Here are a few ways you can succeed with your mobile marketing strategy.
You should make sure QR codes are on your printed ads to attract tech-savvy users. Customers can then use their smart phones to reach your website and find coupons. All of your brochures, cards, and catalogs should have QR codes on them. Customers can use the QR codes to gain quick and convenient information about your brand and products.
Mobile marketing messages should be clear and brief. Send a clear message your audience can understand quickly.
You must have a proper database built to start a mobile marketing campaign. Cell phone numbers are not the only thing you will want to add to your list. Get permission before adding anyone’s cell phone number to your list. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Write the minimum text necessary to get your point across when it comes to your mobile site. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. Brevity is the crux of mobile marketing communications.
Write the minimum text necessary to get your point across when it comes to your mobile site. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Mobile marketing copy needs to be concise and clear.
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. Follow the same principles you have used in your previous campaigns.
Recruit friends to test your marketing methods before trying them on the public. If you can afford it, you might even want to hire someone to give you an objective opinion.
If you want to see your profits go up, try some mobile marketing. More people than ever are downloading apps and using social networking sites on their smart-phones. These are highly-visible areas for business marketing. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
If you design a standalone mobile platform, it needs a home base to be successful. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Your business shouldn’t be based solely on a mobile platform.
If you are trying to phone or text people, keep in mind that the most important word here is “people”. Keep this in mind.
Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
Make it your goal to have your ads go viral. They could recommend it to friends and family, which will increase your customer base.
Don’t send out text message alerts or messages in the early morning or late night hours. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
Those who are best at mobile marketing progress slowly, step by step. You should also take this approach for your company. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Use everything at your disposal.
Using mobile marketing is a good way to get profits to soar. It allows you to tap in to the millions of potential customers that communicate primarily with their phones. These are both excellent places that you could be marketing your business. Be visible to your target market.
Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. If you send an advertisement to someone and they do not understand it, their opinion of you will go down and you will even lose their business.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Keep this in mind.
Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.
If you want maximum effect from your ads, try and make them go viral. Many times, these will get passed on to others, enlarging your mobile marketing audience.
Don’t forget to include links to your social media accounts on your main website. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. Take this same approach. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Take advantage of everything possible.
If your company is going to develop a mobile app, create one that’s easy to use and relevant to your business. If your app does not have a purpose, no one will download it.
Make sure that any mobile apps your company releases deliver a service your customers want. Potential or existing customers are going to pay little attention to the app if it doesn’t provide them with any practical benefits.
Optimizing your mobile websites for the search engines is an excellent method of improving your mobile marketing attempts. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
Good mobile marketers take advantage of the location effects available. Mobile marketing gives you the opportunity to broadcast your location. This means that mobile campaigns can do things no other kind of marketing can. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.
A/B testing is a great tool you can use for mobile landing pages. Mobile pages need to be tested for usability, just as much as any other web page. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. The results will show you which version you should choose to develop further.
Know your audience well. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. Are they bigger mobile users than home computer users? What type of operating systems do they use on their phones? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.
Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Advertise your mobile campaign on your regular website and in your advertisements, and don’t forget your social networks! People will sign up when they see it will be beneficial to them. Show that it will be a fun and popular way to stay up-to-date about offers that can benefit them.
When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them.
Build your marketing campaign based off of what you learn from your competitors, and what you hear customers saying. Get a good idea of your customers’ needs and wants, and make your campaign suit them. Research what your competitors are doing with their campaigns and determine whether or not you may be able to do something similar.
Make sure your information is relevant. Remember that your mobile marketing efforts need to be meaningful and have purpose. Make sure the information you give to customers and potential buyers is relevant. You will generate more sales by sending out useful content.
Get yourself short codes that are dedicated as opposed to sharing them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. Before long, savvy surfers will start to remember your short code. It is an affordable way to avoid any potential legal drama later on down the road. You might get into trouble as well if a code sharing company you use has abused the system.
A usability test is extremely useful. If your customers are not able to properly view the content of your site on their mobile devices, it isn’t really worth sending it out to them. Send the message to your network of associates, family members and friends who will be your testers. Ask them to take a close look at the test message on their mobile devices, checking for readability and usability.
Do not go into a mobile marketing campaign without any clear objectives. Know from the start what you want to accomplish in your mobile marketing campaign. Do you want increase sales by attracting new customers? Maybe you want to improve sales by getting more business from your existing customers.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. This way your customers won’t forget to check out your products.
If you want to get a maximum effect from mobile marketing, use many different marketing pieces all at once to give in-depth information about an upcoming event. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. Try sending an email the week prior to the event with a text reminder about an hour prior to the sale.
As you have just read, mobile marketing can be incredibly important to your current and future business planning and so is understanding all the different techniques associated with it. Once you understand your options, you’ll be able to choose the best techniques for your own business. Following the tips listed above is a great place to start.
Be sure that you test your sites usability across different dynamics. If your customers can’t even see what you send them, you’re sunk. If this task will be a great burden, see if you can enlist the assistance of friends, co-workers and family to test the various components of your mobile website their their device.